TikTok Video Ideas for Book Promotion
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more house ownership documents. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
A great list of ideas! I’ve had great luck doing live insect programmes that segue into my MG books (only one of which is entomology based, but all of which use biology). The bugs draw families in, and afterwards the kids BEG for a book from their parents. I’ve had programmes where every single family attending buys a book.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Marketing answers a reader’s implicit question whenever they meet a new writer or book: would I like this author, this book? Is it for me? If your marketing is properly set up, they’ll quickly be able to answer that question.
Best Book Promotion Ideas
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.
Want to really catch readers' eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.
Book Launch Promotion Ideas
We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
To execute this strategy, seek out businesses that align with your book’s themes or target audience. For instance, if your novel is set in a coffee shop, partnering with a local café could create an immersive experience for attendees. Work with your partners to develop exclusive deals, such as discounted beverages for event attendees or special menu items inspired by your book. Consider creating co-branded merchandise that ties your book to the local business, offering a tangible memento of the event.
The benefits of these interactive author events extend far beyond the day itself. Attendees are more likely to share their experiences on social media, providing valuable word-of-mouth marketing. Additionally, local media may be intrigued by the unique nature of your event, potentially leading to increased press coverage. Book release signings of this caliber can also help establish your reputation as an innovative author, setting you apart in a crowded market. By investing in a themed event, you’re not just launching a book – you’re creating a cultural moment that can significantly boost sales and reader engagement.
The benefits of these anticipation-building events are manifold. Early readers can provide valuable feedback, helping you refine your marketing approach or even catch last-minute improvements for the book. Their enthusiasm can translate into early reviews and social media buzz, which is crucial for a strong launch. Moreover, these loyal reader rewards can foster long-term relationships, creating a dedicated fan base for future works. By culminating the experience with a special in-person event, you solidify these connections and provide a memorable experience that readers are likely to share widely. This strategy not only boosts initial sales but also lays the groundwork for sustained success through word-of-mouth promotion and a loyal readership.
